Literature, Business, and Social Change Paper Essay

Literature, Business, and Social Change Paper - Essay Example In contrast to the typical buyer whose main considerations are price and product quality, customers are now keen on the externalities which a manufacturer makes in a society where it operates. Social changes bring about this change in consumer attitude which companies take advantage by launching their own corporate social responsibility programs. For example, the giant retailer Target documents how it contributes 5% of its annual income to education, arts, and social services to specific localities (Target 2008). The company constantly supports projects which uplift the quality of living and improve the condition of the lower income strata. Literature plays a huge role in documenting these efforts made by business organizations in order to communicate these to the public and earn their support. It should be noted that most companies now distribute their annual corporate social responsibility report aside from their annual reports. The company also publicizes these programs through the use of leaflets, flyers, television advertisement, and even in its online website.